Via Pivotal Public Speaking, I found this article referencing some research saying that only 7% of the information conveyed in presentation comes from text. But think of the last one you saw…was it dominated by text? Too often we cram way too much text at the expense of other, more effective options. Visual communication accounts for 55% while the vocal or spoken component the remaining 38%.
“The study by Decker Communications showed that by using visuals in your presentation you could expect roughly to double the chance of achieving your objectives.”
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Mike Taylor 