Training doesn’t fail because of bad content. It fails because nobody’s paying attention.

I help L&D teams win that attention, using ideas borrowed from marketing and behavioral science.

Recently on stage or in print

ATD Core 4 iSpring Days LEARNTEC TechSmith DevLearn Training Magazine TD Magazine AITD Magazine

What Brings You Here?

Bring Mike to your event or team

For event planners and L&D leaders

Keynotes and hands-on workshops that help L&D teams think like marketers. Practical, interactive, and built so your audience uses something on Monday.

Get smarter every Friday in 5 minutes

For people who design learning

Get the best ideas, tools, and research from learning, design, and tech in your inbox every Friday. Join 3,000+ L&D pros. About half open every issue.

Reach 3,000+ people who design learning

For learning-tech brands who want to reach L&D pros

Sponsor Friday Finds or a LinkedIn post. Past partners include iSpring, 7Taps, Neovation, and aNewSpring.

Packages start at $200.

“Everyone talked about your session throughout the rest of the event. Your session was memorable and impactful. You made your points with some great examples and I think it made an impact on our audience, so great job!”

— Event Organizer

The Book

What if L&D thought more like marketing?