For people who design learning
Training doesn’t fail because of bad content. It fails because nobody’s paying attention.
I help L&D teams win that attention with ideas borrowed from marketing and behavioral science. Start with Friday Finds: one short email with ideas you can use on Monday.
Join the L&D pros who read it every Friday. Free, and easy to leave.
Planning an event? See talks and workshops →
Co-author, Think Like a Marketer, Train Like an L&D Pro (ATD Press)
On stage and in print: ATD Core 4 · DevLearn · LEARNTEC · iSpring Days · TechSmith · TD Magazine · Training Magazine · AITD Magazine
New on the blog
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- 10 Popular L&D Ideas Worth RevisitingRecently, I read The Untold Story of Bloom’s Taxonomy by Carl Hendrick. That name instantly took me back. Like many… Read more: 10 Popular L&D Ideas Worth Revisiting
- When AI Can Make Almost Anything, Judgment Becomes the JobAI can now build a decent presentation in less time than it takes to refill your coffee. Give it a… Read more: When AI Can Make Almost Anything, Judgment Becomes the Job
900+ articles since 2006.
Twenty years of field notes on making learning that people notice, remember, and use. New here? Start with a topic.
The newsletter
Friday Finds
The best ideas, tools, and research from learning, design, and tech. A few picks, a quick read, every Friday.
Free. One short email, every Friday.
For event planners and L&D leaders
Bring Mike to your event or team.
Practical, interactive sessions that help L&D teams think like marketers. Built so your audience uses something on Monday.
Keynotes
Fresh ideas that flip how your audience thinks about training.
Workshops
Half-day, hands-on. Live, blended, or virtual.
Team intensives
A full day to rework how your team builds learning.
“Everyone talked about your session throughout the rest of the event.”
Event organizer
The book · with Bianca Baumann · ATD Press
What if L&D thought more like marketing?
Think Like a Marketer, Train Like an L&D Pro shows you how to borrow marketing’s best tricks to get attention and change behavior. Most need no new budget.
“…a masterpiece on how to capture and keep learners’ attention.”
Cindy Huggett, author of The Virtual Training Guidebook
For learning-tech brands
Reach the people who design learning.
Sponsor Friday Finds or a LinkedIn post. Past partners include iSpring, 7Taps, Neovation, and aNewSpring.
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