Go Big Always – Here’s my crap, please talk about it.

I think this is right on money and I”ve also seen this happen a number of times. Garbage in..garbage out. No technology will ever fix that.

Here’ the crux of it:

We have a ton of (documents, marketing materials, assets, whatever) and we want to get that stuff out there so that other people can talk about it and make it better.

I get why this is attractive but it never ceases to amaze me. The strategy of moving the same old stuff into a community is a failing strategy. Have you ever been to a community filled with documentation and marketing materials and loved it? No. We can get that same stuff in a million other places, we don’t need another one.

Companies need to spend a lot more time thinking through why they’re doing the community to begin with. The problem is, it’s much easier to justify hanging your laundry out for other people to clean than it is to get people to think differently.