About Me

I work at the intersection of learning, attention, and behavior.

I help people who create training build things that actually get noticed, remembered, and used—especially at work, where attention is scarce and everyone is already overloaded.

Here’s the uncomfortable truth: most workplace learning doesn’t fail because people don’t care.
It fails because we design as if learners have time, focus, and patience to spare.

They don’t.

I design for the real learner: busy, distracted, and trying to get through the day without making a mistake that becomes a headline.

I landed here the hard way. I’ve built the polished course that nobody used. I’ve watched “great content” die in the LMS. That’s when I stopped optimizing information and started designing for what actually drives behavior: clarity, cues, and the next right action.

What I Believe

A few principles guide almost everything I make:

  • Attention is the constraint. If it’s hard to skim, it won’t get used.
  • Most decisions are automatic. Design for fast thinking, not perfect thinking.
  • Training is one lever. Sometimes the fix is the environment, the tools, or the incentives.
  • Framing beats volume. The right example beats another module.
  • Reputation is built before you need it. Quiet consistency wins.

Marketing learned these lessons a long time ago. Workplace learning can borrow them—without turning everything into hype.

What I Work On

Most of my work focuses on:

  • Learning that respects attention and cognitive load
  • Practical performance-first design (not “course-first”)
  • Cybersecurity awareness that targets real behavior, not trivia
  • Writing and visuals that are easy to scan and hard to misunderstand
  • Turning research into tools people actually use in real projects

I care deeply about signal vs. noise.
Small wording and design choices often matter more than big strategies—and they’re a lot cheaper to fix.

What You’ll Find Here

This site isn’t a glossy portfolio.

It’s a record of thinking: ideas, frameworks, notes, and experiments. Some are finished. Some are still forming. All of them are here because they’ve been useful to me—and I think they’ll be useful to someone else.

The Long Version

If you want the full playbook, that’s my book:
Think Like a Marketer, Train Like an L&D Pro.

It’s for people who create training and want it to actually change behavior—without gimmicks, fluff, or performative “personal branding.”

If something resonates, feel free to reach out or follow along.

No funnel. No pressure. Just useful ideas, shared out loud.