Your training programs deserve better than boring slides and yawn-inducing content.
In this game-changing book, L&D experts Bianca Baumann and Mike Taylor reveal how adopting marketing principles can revolutionize your learning programs and drive real results.
“This book will change the way you think about developing instruction forever.”
— Karl Kapp
✓ Design for the way people actually think
Not just how you think they should learn
✓ Create learner personas that inspire action
Go beyond demographics to truly understand motivations
✓ Map compelling learner journeys
Guide participants from awareness to mastery
✓ Craft content that clicks
Write with clarity and emotional impact
✓ Create visuals that captivate
Use design principles that grab and hold attention
✓ Execute learning campaigns that get results – Launch, measure, & optimize for impact
✓ Leverage marketing technology
Work smarter with marketing tools
✓ Measure what matters
Track metrics that prove your value
About the authors
Bianca
Bianca Baumann is a seasoned L&D strategist with more than 15 years of experience developing processes, methodologies, and frameworks to help organizations meet growth targets through innovative learning approaches.
Mike
Mike Taylor brings over two decades of experience as a learning consultant, transforming instructional design and organizational performance with his captivating approach and infectious passion for learning.
Mike Taylor 
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