Think Like a Marketer, Train Like an L&D Pro

Are you ready to transform your L&D programs from mundane to irresistible?

In today’s fast-paced world, traditional training methods are falling short. Learners are overwhelmed with information, disengaged, and struggling to retain what they learn.

It’s time to steal from marketing.

Think Like a Marketer, Train Like an L&D Pro reveals how to apply proven marketing principles to create learning experiences that captivate, inspire, and drive lasting change.

In this groundbreaking book, you’ll discover:

  • The six principles of marketing-driven L&D: Learn how to make your content personal, contrastable, tangible, memorable, visual, and emotional to maximize learner engagement and knowledge retention.
  • The power of learner personas: Uncover your audience’s unique needs, preferences, and motivations to craft learning experiences that truly resonate.
  • How to map learner journeys: Guide your audience from awareness to mastery by creating seamless and engaging learning paths.
  • Secrets to writing content that clicks: Craft compelling headlines, simplify complex information, and motivate learners to take action.
  • Leveraging visuals for maximum impact: Transform text-heavy content into visually stunning and easily digestible learning resources.
  • How to execute successful learning campaigns: Plan strategically, personalize assets, orchestrate delivery, and measure your impact.
  • Leveling up with marketing technology: Harness the power of email marketing, automation, landing pages, and AI to streamline your workflows and enhance your learning programs.

Think Like a Marketer, Train Like an L&D Pro is your guide to revolutionizing your L&D practice.

Join the conversation and unlock the future of learning:

Stay in the loop with exclusive updates, sneak peeks, and special offers about our new book, “Think Like a Marketer, Train Like an L&D Pro,” coming May 27th.

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