Neuroscience has discovered that our brains remember things that it thinks are important. And our brains think conversations are important and should be remembered. Especially funny or emotional conversations.

Conversational writing causes your brain to wake-up and pay attention. Your brain thinks it’s in a real conversation, even though you’re reading text on a page. If you’re developing learning content, …- use a conversation. Your reader’s brain will thank you for it.

Via Pick the brain