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“Things turn out best for the people who make the best of the way things turn out.”
— John Wooden
A new chapter begins this weekend. My son is off to conquer Oxford and Miami University. Of course, I’ll miss him, but I’m mostly super excited for the new adventures and new friends that are waiting for him there.
Meanwhile, on a professional note, I had a blast chatting with Inna Horvath from Elai.io. We spilled the tea on why L&D folks need to channel their inner Mad Men and steal a page from the marketing playbook.
Thanks for reading!
🎶 What I’m Listening To
This playlist made by my old college roommate will see a lot of action today “Miami Music”
👆 Last Week’s Most Clicked
📰 News & Notes
8 Copywriting Hacks Backed By Science
I believe writing is a superpower, and L&D professionals can learn a lot from marketing’s approach to copywriting. Marketers craft words that not only inform but also persuade and drive action. HubSpot’s article highlights the importance of understanding your audience, being clear and concise, and using data-driven insights to create compelling content. By adopting these strategies, L&D can #ThinkLikeaMarketer to enhance engagement and effectiveness in training materials.
🎯 Take away: Emulate marketing’s clear, audience-focused writing to make your learning content more persuasive and impactful.
Why Most Training Fails and How to Make Yours Work
Most training fails because it focuses on delivering content rather than changing behavior. To make training effective, organizations must align it with real-world challenges, incorporate behavioral science principles, and ensure continuous reinforcement. Training should be seen as a process, not a one-time event, with a strong focus on practical application and ongoing support.
🎯 Take away: Effective training transforms behavior by aligning with real-world challenges and using continuous reinforcement, not just delivering content.
The Accessible and Inclusive Design Conference 2024
The Accessible and Inclusive Design Conference (AIDC) 2024 explored modern approaches to designing inclusive spaces for all learners. Learn from top experts, discover practical strategies, and gain insights to make your learning experiences accessible and engaging. The conference recordings are now available on YouTube with top experts, including Connie Malamed and more!
🎯 Take away: Watch the AIDC 2024 conference session recordings so you can create learning environments where everyone belongs.
When was the last time you did a training audit?
Take stock of your organization’s training situation by assessing your existing materials and methods to discover what’s working and where the gaps are. Explore the five key components of a successful training audit today!
🧰 Tech Tools & Tips
If tools are your jam, check out my new Work Smarter newsletter.
Create Amazing Mockups
Create Amazing Mockups
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Vimeo’s Free Online Video Maker and Editor Tools
Try tons of customizable video templates for free. Create and edit videos in minutes with our easy-to-use video maker.
One tool does it all—ClickUp offers all the features you need in one platform: Tasks, Docs, Whiteboards, Dashboards, Goals… and more! Switch today to explore our 100% customizable features!
🎧 Podcast
This is the conversation that caught my ear this week. Check out previous episodes in the Friday Finds podcast playlist.
L&D Branding Essentials: Enhancing Internal Identity
This episode dives into branding and marketing for Learning & Development (L&D). It discusses how to construct a strong internal brand and the significant benefits of doing so, including enhancing L&D employee engagement and morale. Tune in for practical advice on building your L&D brand, aligning it with organizational strategy, and marketing it through the ‘Four P’s of Marketing’ framework: Product, Price, Place, and Promotion.
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The Comprehensive LMS Buyer’s Guide
Stop looking for a needle in the LMS haystack! Download this collection of resources to have everything you need to choose a training platform that’s perfect for your needs: a complete LMS buyer’s guide, an LMS RFP template, and a collection of checklists and other templates.
🧳 Where’s Mike?
- Greater Cincinnati ATD, Online, September 4
- 2024 COATD Learning Technology and Design Day, Columbus, September 10
- DevLearn, Las Vegas, November 5-8
- 5th Annual Design for Deeper Learning Fall Series, November 14
If you or your event needs a speaker or workshop that is highly interactive and super practical, we should talk.
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Friday Finds is an independent publication that I produce in my free time. You can support my work by sharing it with the world, booking an advertising spot, or buying me a coffee.
Mike Taylor 