Why Looks Matter in E-Learning Courses (And What You Can Do About It) – The Rapid eLearning Blog

Yes! Yes! Yes! Looks do matter…we’re human and we can’t help it. I see too many e-learning courses that look awful. The problem isn’t that people want to build ugly courses it’s just that they don’t know that what they’re building is ugly. As a colleague of mine says, “You don’t know what you don’t know.”

In addition to the resources Tom shares here, designers should take time to look around for design inspiration. Look at web sites,magazine ads, billboards and any of the zillion places you can see design in action. Take note of what works and what doesn’t, what you like and don’t like and why.

For me, spending a little time on this aspect of your courses is time well spent.

This reminds me of a Stanford research project about the credibility of web sites. I think these same factors apply to elearning courses as well. One of the six design implications in the study is “Appearances Matter”. Would your courses pass the “credibility test”?

Why Looks Matter in E-Learning Courses (And What You Can Do About It) – The Rapid eLearning Blog

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.