My bet is that people think since these videos are “simple” that take only a short time to create. This post is a great illustration to the point that it takes LONGER to create short, simple, elegant, stories that tell a great story very well. It takes a lot of thought and work.
If you’ve never seen these videos take a few minutes to watch them. Pick something you don’t understand and after you watch a “Plain English” video you will get it.
It’s hard (but worth it) to employ this type of less is more style. Bravo to the Common Craft folks.