My bet is that people think since these videos are “simple” that take only a short time to create. This post is a great illustration to the point that it takes LONGER to create short, simple, elegant, stories that tell a great story very well. It takes a lot of thought and work.

If you’ve never seen these videos take a few minutes to watch them. Pick something you don’t understand and after you watch a “Plain English” video you will get it.

It’s hard (but worth it) to employ this type of less is more style. Bravo to the Common Craft folks.

Making the Election Video: Behind the Scenes | Common Craft – Explanations In Plain English.