Whether you realize it or not, the technology we use everyday has made designers of us all. Unfortunately, not everyone has realized this nor what that means. I get a strong sense that most people create documents, presentations, e-learning, etc by just cramming stuff in there with little or…<gasp>.. no consideration for what it looks like.
Have you ever happened upon a document, slide deck or course that was so poorly designed that it set off alarms bells in your head? I know I’ve seen more than my fair share of these scary creations than I ever wanted to see. Although some of these may have some really great content they are so U-G-L-Y that I can’t force myself to take them seriously. Sometimes I don’t even stick around to actually read or watch it.
This Stanford University study by BJ Fogg illustrates that people often pay “…far more attention to the superficial aspects of a site, such as visual cues, than to its content.” And nearly half, assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.
This study was focused on websites but I believe there are many parallels that also apply to most other electronic content, especially elearning.
- Design your content so it looks professional (or appropriate for your purpose)
People subconsciously very quickly evaluate based on visual design alone so don’t turn them off before they even get started.
- Including links, reference, etc provide credibility
This touches on the concept of ‘going beyond the course’
- Show that there is someone real behind your content.
- Make it easy to contact you
Take a look at your course…go ahead I’ll wait….now imagine someone taking your course who finds a mistake. How can they tell you about it? What if they have a question about how to interpret something related to the course that is in one of those gray areas? How do they get advice on it? I personally believe you should NEVER publish a course with providing a means of communication/feedback.
If your interested in another really good related piece, take a look at “In Defense of Eye Candy”.
So if you want your documents, presentations and courses to be credible and trustworthy (and who doesn’t?) then the answer is yes, looks do matter.
Now the obvious follow-up question for most of us who are not expert graphic designers is ‘What makes our designs good vs bad?’ For that I’m planning another post that will include some of my favorite resources for learning about graphic design principles that are simple and practicable. In the meantime, let me know if you have any that you’ve found helpful.