By breaking down larger content pieces into smaller, more digestible chunks, L&D professionals can create more targeted and impactful learning experiences.
Category Archives: Steal from Marketing
A Marketing Solution for Scattered Digital Learning Resources
It seems L&D teams are always juggling scattered resources. Digital Sales Rooms (DSRs) offer a solution by organizing content into a centralized hub, embedding interactive elements, and providing benefits like simplified content management, enhanced learner experience, increased efficiency, and better insights. Learn more and see how a DSR might help you and your L&D efforts.
From Mad Men to Modern L&D: Applying Eugene Schwartz’s Marketing Genius to L&D
The post discusses the application of Eugene Schwartz’s marketing principles to Learning and Development (L&D). Schwartz, a renowned figure in advertising, emphasized emotional engagement and vivid language in marketing. L&D professionals can benefit by integrating these principles, creating impactful and memorable learning experiences. The article also provides guidance on writing effective headlines and tools for crafting compelling titles.
Want to Upgrade Your L&D Results? Speak to the Primal Brain
For years, Bianca Baumann and I have been sharing a number of invaluable principles that Learning and Development (L&D) can “Steal From Marketing”. It dawned on me that I’ve never put pen to paper to share these transformative ideas, and that’s a disservice I intend to rectify today. These principles aren’t just theoretical musings; theyContinueContinue reading “Want to Upgrade Your L&D Results? Speak to the Primal Brain”
Mike Taylor 