Crafting effective titles for learning and development (L&D) programs is crucial. Titles are the first impression, offering clarity and boosting SEO. Borrow marketing tactics by focusing on benefits and using power words. Tools like Headline Analyzers and A/B Testing can help refine titles. Mastering this art can lead to increased engagement and enrollment.
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Grab These Helpful L&D Resources from the Marketing Playbook
In our three sessions at DevLearn last week, Bianca Baumann and I shared some “L&D Strategies from the Marketing Playbook”. Among the things we talked about was an introduction to some of the marketing tools and techniques you can use to enhance any L&D project or strategy. Here are a few of the things weContinueContinue reading “Grab These Helpful L&D Resources from the Marketing Playbook”
Mike Taylor 