Email is far from outdated. With higher adoption rates than any of the “hot” social media apps, it remains a powerful yet overlooked channel for L&D teams to drive program awareness, participation, and impact. Though it is often thought of as an “old school” strategy, sophisticated email marketing platforms allow you to create personalized experiencesContinueContinue reading “A Guide to Boosting Learner Engagement with Email Marketing”
Category Archives: Marketing
Designing to Persuade: 5 Elements of Messages that Stick
In today’s world, we are constantly bombarded with messages from all sides. From the ads we see on TV and online to the social media posts we read from our friends and family, it’s hard to escape the pressure to conform. But if you want to stand out from the crowd and make your voiceContinueContinue reading “Designing to Persuade: 5 Elements of Messages that Stick”
WTF Does Marketing Have to Do With It?
Are you a marketer? Take a few moments to seriously consider your answer. If you answered no, I’d like to suggest that, as Seth Godin says “Everybody is a marketer” We either don’t realize this or equate salespeople with shady characters who try to steal our attention, lie to us, and swindle us into buyingContinueContinue reading “WTF Does Marketing Have to Do With It?”
Using Email Marketing Tools for Learning Campaigns
Imagine writing a set of emails just once that is sent to different people at different times when they need it most. Despite all the hype for social networks and messaging apps, there’s only one online platform that everyone uses: email. You can send an email using any email service or application, and you’ll knowContinueContinue reading “Using Email Marketing Tools for Learning Campaigns”
Canva Just Keeps Getting Better & Better
I’ve been a big fan of Canva for a long time now. There are so many things it can do and my favorite thing is how easy it is for anyone to create great designs in no time. Whether you need a quick graphic for social media, slides, a flyer promoting an event or aContinueContinue reading “Canva Just Keeps Getting Better & Better”
Grab These Helpful L&D Resources from the Marketing Playbook
In our three sessions at DevLearn last week, Bianca Baumann and I shared some “L&D Strategies from the Marketing Playbook”. Among the things we talked about was an introduction to some of the marketing tools and techniques you can use to enhance any L&D project or strategy. Here are a few of the things weContinueContinue reading “Grab These Helpful L&D Resources from the Marketing Playbook”
Friday Finds | June 15, 2018
Looking for a previous edition? Check out the archives A real man loves his wife, and places his family as the most important thing in life. Nothing has brought me more peace and content in life than simply being a good husband and father. — Frank Abagnale Here in the US we’re celebrating Father’s DayContinueContinue reading “Friday Finds | June 15, 2018”
Friday Finds | August 25, 2017
What a wonderful week! We got to see the eclipse and get into a bunch of fun cool stuff. Here are a few of the good things that passed across my radar. Cheers! The Difference Between Amateurs and Professionals Why is it that some people seem to be hugely successful and do so much, whileContinueContinue reading “Friday Finds | August 25, 2017”
Friday Finds | August 18, 2017
School is back in session here and we’re celebrating our amazing daughter’s birthday. There is a lot to be thankful for including some of these things that surfaced on my radar this week. Cheers! Does eLearning Work? What the Scientific Research Says! What does the scientific research tell us about elearning effectiveness, particularly as itContinueContinue reading “Friday Finds | August 18, 2017”
Mike Taylor 
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