Daniel Kahneman’s Thinking, Fast and Slow offers critical insights for Learning & Development professionals. The book distinguishes between fast, intuitive thinking (System 1) and slow, analytical thinking (System 2). To enhance learning, L&D can use storytelling, reduce cognitive overload, and implement diverse examples and feedback loops, improving overall engagement and retention.
Category Archives: Steal from Marketing
The Marketing Tools & Tactics GPT – Your Secret Weapon for L&D Success
ChatGPT 40 is now available to everyone without a paid subscription, introducing the “Marketing Tools & Tactics for L&D” GPT. This resource is designed to integrate marketing strategies into Learning and Development projects effectively. It specializes in marketing research, personas, content strategy, copywriting, visual design, data-driven decisions, Martech implementation, and digital marketing. Users can get practical advice, templates, case studies, and continuous learning to enhance their L&D projects. Visit https://chatgpt.com/g/g-BLw4j2jBq-marketing-tools-tactics-for-l-d to learn more.
Steal These Marketing Secrets to Write Irresistible L&D Program Titles
Crafting effective titles for learning and development (L&D) programs is crucial. Titles are the first impression, offering clarity and boosting SEO. Borrow marketing tactics by focusing on benefits and using power words. Tools like Headline Analyzers and A/B Testing can help refine titles. Mastering this art can lead to increased engagement and enrollment.
Atomize Your Learning: Unleashing the Power of Bite-Sized Content in L&D
By breaking down larger content pieces into smaller, more digestible chunks, L&D professionals can create more targeted and impactful learning experiences.
A Marketing Solution for Scattered Digital Learning Resources
It seems L&D teams are always juggling scattered resources. Digital Sales Rooms (DSRs) offer a solution by organizing content into a centralized hub, embedding interactive elements, and providing benefits like simplified content management, enhanced learner experience, increased efficiency, and better insights. Learn more and see how a DSR might help you and your L&D efforts.
From Mad Men to Modern L&D: Applying Eugene Schwartz’s Marketing Genius to L&D
The post discusses the application of Eugene Schwartz’s marketing principles to Learning and Development (L&D). Schwartz, a renowned figure in advertising, emphasized emotional engagement and vivid language in marketing. L&D professionals can benefit by integrating these principles, creating impactful and memorable learning experiences. The article also provides guidance on writing effective headlines and tools for crafting compelling titles.
Want to Upgrade Your L&D Results? Speak to the Primal Brain
For years, Bianca Baumann and I have been sharing a number of invaluable principles that Learning and Development (L&D) can “Steal From Marketing”. It dawned on me that I’ve never put pen to paper to share these transformative ideas, and that’s a disservice I intend to rectify today. These principles aren’t just theoretical musings; theyContinueContinue reading “Want to Upgrade Your L&D Results? Speak to the Primal Brain”
Mike Taylor 